Tuesday, July 1, 2014

On fundraising excess

Have you ever had to write a letter like this to a favorite vegan charity?
"Thank you for the amazing work you do for animals, and for your role in raising awareness about the importance of protecting them. As longtime vegans and longtime supporters of your organization, we are grateful for your efforts and will continue to support you financially when we can.
That being said, I must relate my concern with the amount of money you've recently spent on securing donations. In the last few months alone, we have received between 15 and 20 individual pieces of mail exhorting us to give or renew our membership. We've also received a few phone calls.
As someone who works with nonprofits, I know that many donors appreciate an occasional reminder to give. However, I also know precisely how much these campaigns cost—and I know that twenty touches in two months is, by any measure, excessive.
Please remove us from all telephone and USPS mailing lists, effective immediately. Please also reconsider the amounts of solicitation you do, both because of the cost (much of it could be going to the veterinary care and feeding of the animals) and of these "hard sell" efforts' tendency to alienate people who otherwise support your work."
As someone who sincerely appreciates this organization and its work—I've even raised funds for them on my own—I hope the right people receive (and take to heart) this message.